The races for 10 Downing Street and the White House highlight universal lessons in brand strategy for keen observers. As a brand, there’s none more emotive and powerful than a prime minister or president of the United States. The time period available in politics for building a party platform, selecting leaders, and creating a campaign […]
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Archive for category: Sub-Branding
Google made us uncomfortable! When the third most valuable brand in the world [Forbes, 2015] announces a surprise rebranding, people notice. On a recent midsummer Silicon Valley afternoon, the Co-founder and CEO of Google morphed into the CEO of Alphabet before our eyes. What’s Alphabet, we wondered? Larry Page opened his […]
What happens when a successful brand fails to impact within a new market or market segment? When despite best efforts, the brand cannot make itself relevant to a new market? Is introducing a sub-brand the answer? There are instances when sub-brands hold the key to expanding market share and broadening profit opportunities. However, sub-branding also […]
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