The business world is in a constant state of flux and brand transformation.

Markets change, new trends emerge, disruptive competitors alter long standing rules and customer preferences evolve — all of which impacts your brand.

Consequently brands are constantly evolving to ensure future growth and relevance. Even the longest standing and greatest brands in the world need rejuvenation, if not a total rebrand, in order to maintain their market leadership.

Rebranding or revitalization can take many guises from the complete wholesales change of a company, services or product, to something less dramatic and of a more subtle, evolutionary nature in the form of a brand refresh.

The choice is to Rebrand, Refresh, Revitalise or Build a New Brand entirely.

And then how?

The Persona Brand Building Blueprint™ Mastermind

Over an intensive 2 day workshop, branding expert Lorraine Carter will lead you in evaluating which route to choose, the most effective process for overhauling, refreshing your brand or building a new brand entirely and all the critical essentials you need to include to ensure a successful brand transformation — the do’s and dont’s for doing it successfully.

A priceless investment for all brand owners, managers and entrepreneurs considering a new brand launch, brand revitalization or a total rebrand.

Branding Mastermind Objectives

1. To help you become the most profitable and highly recognized name in your sector with a brand that creates obsessive desire amongst your target audience so that you can…

2. Significantly increase your profits, have increased financial freedom and give back to your community at large.

What you get

  • A clear direction for your brand, where and how to differentiate to be highly visible
  • Clarity on your brand purpose, meaning, story, promise and personality so you attract your ideal customers
  • Understanding in how to create obsessive desire amongst your primary purchasers
  • A road-map to standout successfully as the most recognized and desirable choice
  • Reference tool to manage, protect and grow your brand going forward


A very hands-on 2 day mastermind workshop where you work on your own brand within a very specific process.

Features include

  • 10 step Persona Brand Building Blueprint™, the system where you generate all the essential outputs so you can fully document all the core essentials to what makes your brand stand out, to be different, distinctive, memorable and likeable by your ideal customers
  • Clarify your various Purchaser Personas (customer profiles in detail)
  • Evaluate and meet your customers’ needs, wants, loves, hates and aspirations intimately
  • Direction to shape your creative briefs for all your brand design and creative requirements e.g. naming, tag-lines, design, PR, copywriting, photography, websites and so forth
  • Leadership to shape your communications strategy

Who’s it for 

Entrepreneurs, SME’s, Brand Owners, Marketing Executives, Consultants, Professional Services, Coaches and Authors

What sort of brand is this mastermind workshop suitable for?

Service, Product, Corporate and Personal Brands

Participants also get

  • The 50 page Persona Brand Building Blueprint™ workbook
  • Persona Brand Building Blueprint™ done-for-you templates
  • Brand asset management and protection tips
  • Guidelines for conducting a competitive tender
  • Tender invitation letter done-for-you templates
  • Write your brand design brief using done-for-you templates
  • Colour psychology reference guide


Monday 3rd – Tuesday 4th October 2016, Dublin, Ireland

Want to participate in the Persona Brand Building Blueprint™ Mastermind with Lorraine?

We’re thrilled!

The numbers attending are kept small because everyone participating in this mastermind gets individual attention from Lorraine Carter during the two day step-by-step process. Places have already been booked before making this mastermind more widely available so we only have a limited number of seats.

If you’d like to participate and build your brand to be No.1 in your sector then get in touch [email protected] or fill in your details in the form below.

We’ll then schedule a quick chat to ensure it’s a perfect fit for you.

About Lorraine

Lorraine Carter is founder and principal of Persona Branding & Design, an award winning, multi-disciplinary branding and design company helping their clients become No. 1 in their target market. A winner of numerous awards over 20 plus years, she’s worked with brands from a multitude of sectors for both the national and international markets, many of which are household names.

As a professional branding expert, international speaker, writer, designer, and mentor her skill lies in helping you identify, define and articulate your brand’s position and purpose, be that company, product or service, so that it’s different, distinctive, memorable and loveable in a way that’s relevant to your primary target audience—so that you command lead position, increase your success, and most importantly, grow your profitability.

A regular speaker at international conferences and seminars, she also delivers programmes in effective brand creation, building and management, is Winner of Best Blog Ireland of an SME and is also a former winner of Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. She’s also featured in The Sunday Business Post Newspaper, ICOGRADA, Irish Times Newspaper, Law Society Gazette, Design&Design, Retail News, Creativ Verpacken, Irish Packaging Year Book, Irish Tatler Magazine and Food Ireland to name a few.

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