The business world is in a constant state of flux and brand transformation.
Markets change, new trends emerge, disruptive competitors alter long standing rules and customer preferences evolve — all of which impacts your brand.
Consequently brands are constantly evolving to ensure future growth and relevance. Even the longest standing and greatest brands in the world need rejuvenation, if not a total rebrand, in order to maintain their market leadership.
Rebranding or revitalization can take many guises from the complete wholesales change of a company, services or product, to something less dramatic and of a more subtle, evolutionary nature in the form of a brand refresh.
The choice is to Rebrand, Refresh, Revitalise or Build a New Brand entirely.
And then how?
The Persona Brand Building Blueprint™ Mastermind
Over an intensive 2 day workshop, branding expert Lorraine Carter will lead you in evaluating which route to choose, the most effective process for overhauling, refreshing your brand or building a new brand entirely and all the critical essentials you need to include to ensure a successful brand transformation — the do’s and dont’s for doing it successfully.
A priceless investment for all brand owners, managers and entrepreneurs considering a new brand launch, brand revitalization or a total rebrand.
Branding Mastermind Objectives
1. To help you become the most profitable and highly recognized name in your sector with a brand that creates obsessive desire amongst your target audience so that you can…
2. Significantly increase your profits, have increased financial freedom and give back to your community at large.
What you get
- A clear direction for your brand, where and how to differentiate to be highly visible
- Clarity on your brand purpose, meaning, story, promise and personality so you attract your ideal customers
- Understanding in how to create obsessive desire amongst your primary purchasers
- A road-map to standout successfully as the most recognized and desirable choice
- Reference tool to manage, protect and grow your brand going forward
A very hands-on 2 day mastermind workshop where you work on your own brand within a very specific process.
- 10 step Persona Brand Building Blueprint™, the system where you generate all the essential outputs so you can fully document all the core essentials to what makes your brand stand out, to be different, distinctive, memorable and likeable by your ideal customers
- Clarify your various Purchaser Personas (customer profiles in detail)
- Evaluate and meet your customers’ needs, wants, loves, hates and aspirations intimately
- Direction to shape your creative briefs for all your brand design and creative requirements e.g. naming, tag-lines, design, PR, copywriting, photography, websites and so forth
- Leadership to shape your communications strategy
Who’s it for
Entrepreneurs, SME’s, Brand Owners, Marketing Executives, Consultants, Professional Services, Coaches and Authors
What sort of brand is this mastermind workshop suitable for?
Service, Product, Corporate and Personal Brands
Participants also get
- The 50 page Persona Brand Building Blueprint™ workbook
- Persona Brand Building Blueprint™ done-for-you templates
- Brand asset management and protection tips
- Guidelines for conducting a competitive tender
- Tender invitation letter done-for-you templates
- Write your brand design brief using done-for-you templates
- Colour psychology reference guide
Monday 3rd – Tuesday 4th October 2016, Dublin, Ireland