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Archive for category: Brand Experience

Brand Loyalty: 5 Key Steps to Building Your Loyal Fan Base

November 3, 2015 /0 Comments/in Brand Affinity, Brand Ambassador, Brand Champions, Brand Collaboration, Brand Culture, Brand Design, Brand Experience, Brand Loyalty, Brand Personality, Brand Promise, Brand Relevance, Brand Strategy, Branding, Business, Social Engagement, Social Media

“80% of your company’s future revenue will come from just 20% of your existing customers” according to Gartner Group.[1] This means that brands need to devote more attention to building a loyal customer base, and in order to do this successfully they must inspire trust. Given the number of recent scandals relating to […]

Brand Recall: 8 Strategies for Building a More Profitable Brand

October 5, 2015 /0 Comments/in Brand Affinity, Brand Audit, Brand Design, Brand Experience, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Recall, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Colour Psychology, Storytelling

82% of all high level corporate executives in the US stated that their customers had higher expectations of their companies than just three years before, 60% of executives found it difficult to please their customers, and 42% stated that consumers are using social media to shame their company into meeting increased customer demands, according to […]

Brand Profiling: How to Use Emotion to Make Your Brand More Profitable

July 7, 2015 /0 Comments/in Brand Culture, Brand Experience, Brand Profiling & Positioning, Brand Story, Brand Strategy, Brand Values, Branding, Customer Engagement

There a literally thousands of excellent products and services available in the market that very few people ever purchase — even though they’ve been developed with them in mind. This behaviour might seem perplexing, but it is actually quite simple: great products and services alone are not enough to motivate people to engage in […]

Packaging Design: Top 16 Tips for Great Eye-Catching Packaging Design

February 23, 2015 /0 Comments/in Brand Design, Brand Differentiation, Brand Experience, Brand Personality, Brand Profiling & Positioning, Branding, FMCG, Own Label, Packaging, Packaging Design, Private Label, Sustainable Packaging

Today’s retail environment is highly competitive place. • 70% of purchase decisions are made in store • 10% of shoppers switch brand inside a store The most effective and profitable brands are those that stand out distinctively—and packaging design is a critical element for effective brand standout. Whether you’re developing […]

Millennial Branding: Creating Brands to Appeal to Teens and Young Adults

November 3, 2014 /0 Comments/in Brand Experience, Brand Strategy, Branding, Customer Engagement, Integrated Marketing, Millennial Branding, Social Engagement, Social Media, YouTube

The millennial generation is alternately revered and maligned by the media with many holding a skewed, stereotypical perception when in truth, millennials are a highly educated generation with fast-paced lifestyles. Typically they’re multi-taskers, highly connected, tech-savvy, enjoy instant gratification, want work-life balance and flexibility, are highly collaborative and value transparency i.e. openness and honesty in […]

Social Branding: The New Rules for Brand Success on Social Media

October 14, 2014 /3 Comments/in Brand Experience, Brand Personality, Brand Strategy, Brand Values, Brand Voice, Branding, Integrated Marketing, Social Engagement, Social Media

There’s no doubt about it: If you want a successful brand, you need to incorporate social media into your branding strategy. Customer interactions are increasingly taking place online rather than in person or over the phone, and your audience expects to find a strong social media presence for their favorite brands. Just how important […]

Branding Amazon: 3 Lessons to Learn For Your Brand Success

July 15, 2014 /0 Comments/in Brand Experience, Brand Promise, Brand Values, Customer Engagement, Customer Service, eCommerce

Amazon is one of the most recognizable companies in the world, occupying and serving more global regions than any other organization. And while it may seem hard to imagine branding a store that sells “everything,” the world’s largest ecommerce store has managed quite well! In fact, the name Amazon has practically become synonymous with online […]

Entrepreneurial Branding: 5 Top Tips For Brand Success

June 24, 2014 /0 Comments/in Brand Experience, Brand Launch, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Research, Brand Story, Brand Strategy, Brand Values, Branding, Business, Entrepreneur, Return On Investment

Entrepreneurs typically face an array of challenges with a failure rate which is dauntingly high. Estimates range from 75 to 90 percent of startups failing within the first few years – those numbers are enough to give even the most stoically resilient and determined entrepreneur pause for thought. The good news is that a […]

Destination Branding: The Key Essentials for Success

June 17, 2014 /0 Comments/in Brand Culture, Brand Experience, Brand Personality, Brand Promise, Brand Relevance, Brand Story, Brand Values, Branding, Celebrity Endorsement, Destination Branding, Marketing, Tourism

Travel is one of the largest industries in the world, with several trillion dollars spent globally by travellers each year, and within that mix, destination branding has become an increasingly important part of the marketing strategy for locations and the businesses that serve their area’s tourist demographic. Destination branding, or place branding, can be […]

FMCG Branding: Going for Gold with Fast Moving Consumer Goods

March 5, 2014 /3 Comments/in Brand Champions, Brand Culture, Brand Experience, Brand Loyalty, Brand Personality, Brand Promise, Brand Relevance, Brand Story, Brand Strategy, Brand Values, Branding, FMCG, Global Branding, Packaging

The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]