You searched for : Persona Design

New Search

If you are not happy with the results below please do another search

Archive for category: Brand Identity Design

Digital Brand Identity Essentials – How to Build, Resonate and Grow

October 18, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Identity Design, Brand Revitalisation, Digital Brand Identity, Rebrand, Rebranding, Revitalized Design

Successful branding requires consistent communications both on and offline. The question is, is your digital brand identity consistent and congruent with what your brand stands for? Does your brand strategy fully integrate your digital brand identity? Does it congruently express what you stand for? Is it well thought out and compelling? Does your digital brand identity […]

Rebranding Strategy: Gems of Wisdom from 5 Successful Brand Revitalizations

January 5, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Collateral, Brand Design, Brand Differentiation, Brand Health Check, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Revitalisation, Brand Strategy, Brand Values, Branding, Business, Customer Engagement, Graphic Design, Market Demographics, Market Insights, Market Research, Millennial Branding, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market

Rebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times. While some brands adopt […]

Luxury Branding: How to Establish or Re-Position Your High-End Brand

November 30, 2015 /0 Comments/in Brand Ambassador, Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Collaboration, Brand Experience, Brand Health Check, Brand Identity Design, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Promise, Brand Strategy, Branding, Co-Branding, Luxury Branding, Packaging, Packaging Design, Premiumization

The combined value of the various luxury goods markets in 2014 was an estimated 865 billion euros, with luxury cars, personal luxury goods and luxury hospitality taking the top three places, with values of 351 billion, 223 billion and 150 billion respectively. [1] In order to understand the branding strategies developed and utilized by […]

Brand Recall: 8 Strategies for Building a More Profitable Brand

October 5, 2015 /0 Comments/in Brand Affinity, Brand Audit, Brand Design, Brand Experience, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Recall, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Colour Psychology, Storytelling

82% of all high level corporate executives in the US stated that their customers had higher expectations of their companies than just three years before, 60% of executives found it difficult to please their customers, and 42% stated that consumers are using social media to shame their company into meeting increased customer demands, according to […]

Colour in Brand Strategy: Colour Psychology and How it Influences Branding

October 28, 2014 /0 Comments/in Brand Design, Brand Identity Design, Brand Strategy, Branding, Colour Psychology

Yellow arches. A red can of cola. A bird shell egg blue jewellery box. The colours alone are enough to make you picture the brand – McDonalds, Coca Cola and Tiffany’s. Colour and the psychology or science behind it is an expansive subject with a depth which extends well beyond the aesthetics of just […]

Brand Identity Design: Key Principles for Achieving Winning Solutions

September 2, 2014 /0 Comments/in Brand Collateral, Brand Design, Brand Identity Design, Brand Style Guides, Branding, Graphic Design, Logo Design, Packaging, Packaging Design

We all know great design has a critical role to play in creating a powerful brand as evidenced by the many examples across every sector and category around the world. The question here is, where do you start and how do you ensure that your chosen brand design direction is relevant and appropriate to achieve […]