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Archive for category: Brand Risk Mitigation


Brand Crisis – How to Manage, Survive and Thrive

The one thing every brand product or service can count on is that there is a brand crisis in your future. No brand is immune. And, because bad news travels fast (faster than ever, due to social media), time is of the essence.   When do you have a brand crisis on your hands? Whenever […]


Brand Flops: 5 Lessons Brand Managers Can Learn From Epic Brand Failures

Successful branding is not easy. That’s why Coca-Cola, Sony, Microsoft, Ford, Colgate-Palmolive, McDonald’s and more — a few of the world’s biggest brands — have been responsible for some giant-sized branding flops.   In 1957, the introduction of the Edsel by Ford Motor Company was such a big failure that the name “Edsel” has become […]


Eleven Branding Lessons: Keeping a Sharp Eye on Your No.1 Asset

Once the heavy lifting in creating your brand is done, basic care and ongoing maintenance to preserve and protect it must not be overlooked. “Nurture your brand as you would a child,” says brand expert Jagdeep Kapoor, author of the bestselling “Twenty-Four Brand Mantras.” Just like all living things, a brand requires nurturing to remain […]


Rebranding: Crisis Recovery and Brand Rebuild

In the first quarter of 2015, SDL conducted a survey of almost 3,000 customers and found four out of five would walk away from a brand and never give it another chance after experiencing a major issue.   That statistic explains why some brands have no choice but to rebrand in an attempt to resolve […]


Brand Scandal: What’s Your Response to Controversy?

The recent horsemeat crisis may be producing some of the most amusing jokes of the last few months, but the implication for brands on losing consumer trust is certainly no laughing matter.   This latest consumer scare is less about the ingredients themselves and more to do with the level of trust we place in […]


Brand Commoditization : How Safe is Your Brand?

A question to ponder this week… What would your customer’s identify as the number one reason for buying your brand?   If the answer is ‘low price’ or ‘convenience’ your brand could be at major risk of becoming just another commodity brand; a very risky position for any brand to be in.   When it […]


Do You Know How to Mitigate Risk to Your Brand? Watch to find out more…

I recently spoke at the Cyber Threat Summit 2012 which took place in Dublin, host to over 600 delegates from around the world and thought some of the content presented might be of interest to those of you concerned about managing your brand under threat.    The talk was focussed on enhancing attendee understanding of […]