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Social media adoption figures have sky rocketed in Ireland in the last few years. The Irish market has shown an engagement with social networks that is among the highest in Europe. We are the 4th heaviest users of social media in the EU, the 2nd highest users of Linkedin after the USA, and 1 of […]
In the current operating environment perceived brand ‘value’ is now one of the key influencers on purchasing behaviour. Customers want and expect to get the most out of their investment. Indeed in today’s market customers have more information, choice, market access and as a result have higher expectations than ever before. Consequently the ability […]
There are few companies in existence that have not felt the affects of the current recession impacting on their business and profit margins. As many of us know, uneasiness in the market fostered by fears of job losses and reduction in wages has consumer spending at an all time low. Many business leaders feeling […]
Strong brands are built by fostering relationships built on trust with your target audience. This process takes a great deal of time and effort on the part of the brand custodian or company. If something happens to break this trust, the fall out and subsequent impact on your customer’s perceptions of your brand can happen […]
Over 80% of the Fortune 500 Company CEO’s identified ‘their brand’ as their company’s number one asset. Their brand was valued as being what defined their business and what made them unique in their market. Your brand is what sets you apart from your competition. It is the differentiating factor used by your consumer’s […]
One of the biggest brand marketing challenges for companies is to try and increase consumer recognition and recall of their brand. The ability of a brand to capture the audiences’ attention, and quickly communicate its message is key to shaping the brand’s identity within its target market. We talked about reducing consumer confusion […]
Tea or Coffee? When restricted to two options, choosing your preference is simple. However, standing at a supermarket shelf faced with several brands and multiple varieties the choice can be overwhelming. Supermarket shelf choice overwhelm! When it comes to building a strong profitable brand sometimes less is more. If your brand aims to […]
Do you WOW your customers? A company that creates a positive brand experience for their customers, particularly one that goes beyond consumer expectations, is richly rewarded by increased brand loyalty and expanding profitability. Social Media offers companies the perfect platform to enrich the customer brand experience and empower the customer to help the brand meet […]
Local versus Global. If you are considering launching your product or service on the international market you’ve probably invested significant amounts of time, effort and resources to date in developing your offering or solution. Have you invested comparable effort in the foundations, planning and development strategy for your brand or even the name for […]
Early examples of branded goods “placement” in television shows, films and print date back nearly one hundred years so it’s clearly not a recent phenomenon. However Irish law has only permitted product placement since September 2011. As a strategy for gaining your target audience’s attention is now arguably far more effective then traditional TV […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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