New Search
If you are not happy with the results below please do another search
Archive for category: Colour Psychology
Top 10 Branding Articles in 2015
/0 Comments/in Brand Collaboration, Brand Culture, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Relaunch, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Branding, Branding Trends, Co-Branding, Colour Psychology, Global Branding, Innovation, Luxury Branding, Millennial Branding, Packaging, Packaging Design, Premiumization, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Storytelling, YouTubeAre you curious which Persona Branding and Design articles have been the most popular over the past year? We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest. […]
Colour Psychology: Cracking the Colour Code for Profitable Branding
/0 Comments/in Brand Collateral, Brand Design, Brand Strategy, Branding, Business, Colour PsychologyColour is incredible! From rainbows to coral reefs and from bluejays to goldfish, throughout the natural world, the phenomenon that we call colour is a vital source of stimulation and communication. When translated to the human sphere, its enormous power adds huge impact to communications, opinions, recall and emotional connections. In fact when used […]
Brand Recall: 8 Strategies for Building a More Profitable Brand
/0 Comments/in Brand Affinity, Brand Audit, Brand Design, Brand Experience, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Recall, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Colour Psychology, Storytelling82% of all high level corporate executives in the US stated that their customers had higher expectations of their companies than just three years before, 60% of executives found it difficult to please their customers, and 42% stated that consumers are using social media to shame their company into meeting increased customer demands, according to […]
Colour in Brand Strategy: Colour Psychology and How it Influences Branding
/0 Comments/in Brand Design, Brand Identity Design, Brand Strategy, Branding, Colour PsychologyYellow arches. A red can of cola. A bird shell egg blue jewellery box. The colours alone are enough to make you picture the brand – McDonalds, Coca Cola and Tiffany’s. Colour and the psychology or science behind it is an expansive subject with a depth which extends well beyond the aesthetics of just […]
About
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
Copyright © 2007-2022 All rights reserved.
Persona Design Consultants Ltd.
Registered in Ireland: No. 201997
Member of
