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Brands fizzle out all the time. From historic flops like the Ford Edsel to problematic launches from established brands, such as Crystal Pepsi and the disastrous introduction of Apple Maps, brand disintegration can hit any company for any number of reasons. But some brands are agile enough to adapt, adjust their strategies, learn from their mistakes, […]
A brand promise is what your company or brand commits to delivering for everyone who interacts with you. Your brand promise is a pledge, an assurance, or a guarantee that identifies what your customers can expect each and every time they connect with your company—whether it’s through your people, your marketing materials, or your products […]
One of the world’s biggest brands – Coca Cola – has done it eleven times, albeit in a largely evolutionary manner, since selling their first sugar-laden fizzy drink in its now-iconic bottle. Thousands of other very successful well knows brands have also done it over the decades. It’s a critical and strategic part of all […]
Epicom, a very highly regarded, specialist food manufacturing business based in Navan, Co. Meath, have relaunched their brand to market. Epicom provides a full turnkey, ambient food manufacturing service for the retail market on behalf of their customers, which typically includes global multi-nationals and large exporters. Much sought after […]
Over 80% of the Fortune 500 Company CEO’s identified ‘their brand’ as their company’s number one asset. Their brand was valued as being what defined their business and what made them unique in their market. Your brand is what sets you apart from your competition. It is the differentiating factor used by your consumer’s […]
Understanding What Makes You Different How is Coca Cola different from Pepsi? Why would you choose to fly Virgin Atlantic over Aer Lingus? When a product or service is not completely unique in the market how do you communicate your “significant difference” to your customers in order to give them a compelling reason to choose […]
Local versus Global. If you are considering launching your product or service on the international market you’ve probably invested significant amounts of time, effort and resources to date in developing your offering or solution. Have you invested comparable effort in the foundations, planning and development strategy for your brand or even the name for […]
Good & Murray Smith Solicitors, a long established niche litigation practice based in Dublin have relaunched their brand to market both on and offline. Established in 1895, the firm has an enduring reputation, highly regarded for both its expertise and experience. They service clients in both the Irish and overseas markets with acclaimed […]
Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]
Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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