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Archive for category: Rebranding Mistakes

Rebranding: 15 Do’s and Don’ts for Brand Success

February 15, 2017 /0 Comments/in Brand Relaunch, Brand Research, Brand Revitalisation, Brand Risk Management, Brand Strategy, Rebrand, Rebranding, Rebranding Mistakes, Revitalized Design

Since 1903, the Pepsi-Cola (and later Pepsi) logo has seen many changes and facelifts in the form of rebranding and revitalisations. Through the last 100-plus years, the logo has evolved from what we might consider today an old-fashioned typeface through many fresh new looks. But while it’s interesting to follow the evolution of […]

Eleven Branding Lessons: Keeping a Sharp Eye on Your No.1 Asset

April 19, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Collateral, Brand Health Check, Brand Name Creation, Brand Name Origination, Brand Personality, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Branding, Customer Engagement, Rebranding Mistakes, Situation Analysis

Once the heavy lifting in creating your brand is done, basic care and ongoing maintenance to preserve and protect it must not be overlooked. “Nurture your brand as you would a child,” says brand expert Jagdeep Kapoor, author of the bestselling “Twenty-Four Brand Mantras.” Just like all living things, a brand requires nurturing to remain […]

Rebranding: How to Make It Through a Rebrand and Emerge Stronger

December 1, 2014 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Relaunch, Brand Research, Brand Revitalisation, Rebrand, Rebranding, Rebranding Mistakes

A strong brand is the key to success and sustainable growth for your business. However, brands are not static, unchanging identities – the most successful brands live and breathe, evolving along with changing shifts in market tastes, trends and demands. Rebranding or brand revitalisation, when properly planned and implemented, can be a powerfully effective […]

Packaging Design: How It Can Make or Break Your Brand

October 7, 2014 /0 Comments/in Brand Design, Eco Packaging, Green Packaging, Packaging, Packaging Design, Rebranding, Rebranding Mistakes, Sustainable Packaging

In a fast-paced and highly competitive world, packaging design has become one of the most crucial elements for communicating your brand and standing out from the competition. Your brand might be the best in its category, but without packaging that grabs your target audience, customers won’t investigate your product to find out more or see […]

Rebranding : How To Do It Successfully and Avoid Pitfalls

June 6, 2013 /0 Comments/in Brand Health Check, Brand Reputation, Brand Revitalisation, Brand Risk Management, Brand Sponsorship, Brand Strategy, Branding, Business, Cause Marketing, Celebrity Endorsement, Rebrand, Rebranding, Rebranding Mistakes, Revitalized Design

One of the world’s biggest brands – Coca Cola – has done it eleven times, albeit in a largely evolutionary manner, since selling their first sugar-laden fizzy drink in its now-iconic bottle. Thousands of other very successful well knows brands have also done it over the decades. It’s a critical and strategic part of all […]

When Is The Right Time for a Logo Redesign?

November 8, 2012 /0 Comments/in Brand Health Check, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Revitalisation, Rebranding, Rebranding Mistakes, Revamped Design, Revitalized Design

2012 could be seen as The Year of Logo Redesign with some of the world’s largest brands taking a fresh approach to their corporate logos. From simplified updates of existing logos to completely new designs, the last few months has seen brand design success and fails from well-known global brands. The evolution of brand […]

Risky Business: How to Safe Guard Your Brand

June 25, 2012 /0 Comments/in Brand Audits, Brand Reputation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Rebrand, Rebranding, Rebranding Mistakes

Over 80% of the Fortune 500 Company CEO’s identified ‘their brand’ as their company’s number one asset. Their brand was valued as being what defined their business and what made them unique in their market. Your brand is what sets you apart from your competition. It is the differentiating factor used by your consumer’s […]

Top 10 Reasons For Rebranding To Grow Your Business

July 7, 2011 /0 Comments/in Brand Collateral, Brand Design Brief, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Customer Service, Graphic Design, Integrated Marketing, Market Demographics, Market Insights, Market Psychographics, Market Research, Marketing, Packaging, Rebrand, Rebranding, Rebranding Mistakes, Situation Analysis, Target Market, Technology, Trends

Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]