If you are not happy with the results below please do another search
Are you curious which Persona Branding and Design articles have been the most popular over the past year? We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest. […]
More than a half century ago, the customer-centric branding pioneer Walter Landor said, “Products are made in the factory, but brands are created in the mind.” [1] In 2016, the path to that consumer experience is a two-way street, and guess who’s in the driver’s seat? Brands with strong personality are the winners, because customers […]
Fourth quarter commercialism looms large. Sparkly red and green Christmas displays are simultaneously mounted as spooky orange and black Halloween decorations come down. From Ireland to Illinois, consumers react in unpredictable ways to brand seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical […]
At the early Olympics, every four years triumphant athletes were lauded by having sponsorships called out (family name and native town), odes written and likenesses commissioned. These ancient versions of mass media frenzy were designed to create buzz and sing the virtues of the victorious. Today, major sporting events continue to represent big opportunities for […]
The Romans said, “Veni, vidi, vici,” meaning “to come”, “to see”, and “to conquer”. Two millenia later we say, “Video, video, video” in conquering digital marketing frontiers. Your brand’s one, three and five year brand strategy plans should reflect the fact that video content is an increasingly a powerful, indeed essential tool for both small […]
Got a brand? Just like a person, your brand has a reputation to establish and uphold. The identity of your brand, of course, begins with its name. Your product or service is your brand’s body and mind, and you must use all five senses to reach out in appealing ways to old and new friends […]
The millennial generation is alternately revered and maligned by the media with many holding a skewed, stereotypical perception when in truth, millennials are a highly educated generation with fast-paced lifestyles. Typically they’re multi-taskers, highly connected, tech-savvy, enjoy instant gratification, want work-life balance and flexibility, are highly collaborative and value transparency i.e. openness and honesty in […]
In announcing its daily traffic flow back in 2010 the video channel YouTube revealed they were the second biggest online search source after Google. That put it higher than Firefox, Bing and even Yahoo. The YouTube report said it received 2 billion views a day. That’s a statistic that put YouTube in front of all […]
The demand for Community Managers has steadily increased over the last five years and, with the rise in social media as a business driver, it’s not hard to see why. As brands began waking up to the power of collaborating with online social communities, the role of the community manager was seen as the strategic […]
Twitter followers, LinkedIn profiles, Personal Blogs. Employees are now spending time developing and nurturing personal and professional brands of their own. From communicating about personal interests, or professional expertise, employees are quickly establishing themselves as knowledgeable voices in the online space. Whether encouraging the employee to promote the brand through their personal […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
Copyright © 2007-2022 All rights reserved.
Persona Design Consultants Ltd.
Registered in Ireland: No. 201997
Member of
