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Archive for category: Brand Research

Rebranding: 15 Do’s and Don’ts for Brand Success

February 15, 2017 /0 Comments/in Brand Relaunch, Brand Research, Brand Revitalisation, Brand Risk Management, Brand Strategy, Rebrand, Rebranding, Rebranding Mistakes, Revitalized Design

Since 1903, the Pepsi-Cola (and later Pepsi) logo has seen many changes and facelifts in the form of rebranding and revitalisations. Through the last 100-plus years, the logo has evolved from what we might consider today an old-fashioned typeface through many fresh new looks. But while it’s interesting to follow the evolution of […]

Brand Flops: 5 Lessons Brand Managers Can Learn From Epic Brand Failures

July 12, 2016 /0 Comments/in Brand Ambassador, Brand Audit, Brand Auditing, Brand Champions, Brand Failures, Brand Relevance, Brand Reputation, Brand Research, Brand Risk Management, Brand Risk Mitigation, Brand Strategy

Successful branding is not easy. That’s why Coca-Cola, Sony, Microsoft, Ford, Colgate-Palmolive, McDonald’s and more — a few of the world’s biggest brands — have been responsible for some giant-sized branding flops. In 1957, the introduction of the Edsel by Ford Motor Company was such a big failure that the name “Edsel” has become […]

Brand Equity: How to Measure the Strength and Effectiveness of Your Brand

May 8, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Research, Brand Values, Brand Voice, Branding, Business

According to statistics, 88 percent of consumers say quality makes them loyal to a brand, and only 50 percent say price is their primary concern. [1] Also, when people have a negative experience with a brand, 50 percent said they were unlikely to consume content from that brand again. Clearly, this data shows how important […]

Eleven Branding Lessons: Keeping a Sharp Eye on Your No.1 Asset

April 19, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Collateral, Brand Health Check, Brand Name Creation, Brand Name Origination, Brand Personality, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Branding, Customer Engagement, Rebranding Mistakes, Situation Analysis

Once the heavy lifting in creating your brand is done, basic care and ongoing maintenance to preserve and protect it must not be overlooked. “Nurture your brand as you would a child,” says brand expert Jagdeep Kapoor, author of the bestselling “Twenty-Four Brand Mantras.” Just like all living things, a brand requires nurturing to remain […]

Brand Audits: Why You Need Them and How to Perform One

January 12, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Personality, Brand Relevance, Brand Research, Branding, Business

From public transit advertising to shop displays, analysts believe we are exposed to up to 5,000 instances of branding exposure messages per day.[1] That extreme saturation of the market place is why it’s so crucial to be aware of the health of your brand, and make changes if necessary. The first step in achieving […]

Rebranding Strategy: Gems of Wisdom from 5 Successful Brand Revitalizations

January 5, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Collateral, Brand Design, Brand Differentiation, Brand Health Check, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Revitalisation, Brand Strategy, Brand Values, Branding, Business, Customer Engagement, Graphic Design, Market Demographics, Market Insights, Market Research, Millennial Branding, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market

Rebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times. While some brands adopt […]

Creating New Brands: Top 10 Tips for Brand Success

May 6, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relaunch, Brand Research, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Rebrand, Rebranding, Target Market

Launching a new brand is both exciting and challenging. The excitement comes in the promise of something fresh and new that could be wildly successful, be it for your well established, emerging or new startup company — and the challenge comes in getting it right the first time. Evaluating, articulating, developing and documenting your […]

Brand Audits: 10 Things Successful Brand Owners and Managers Must Know

January 16, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Research, Brand Strategy, Branding

Building and maintaining a thriving brand takes work, but it’s well worth the effort. A strong brand is the single most effective marketing component your business can have. When your brand is performing well, your business enjoys increased visibility, greater customer loyalty, and a healthier bottom line. So how do you grow a great […]

Rebranding: How to Make It Through a Rebrand and Emerge Stronger

December 1, 2014 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Relaunch, Brand Research, Brand Revitalisation, Rebrand, Rebranding, Rebranding Mistakes

A strong brand is the key to success and sustainable growth for your business. However, brands are not static, unchanging identities – the most successful brands live and breathe, evolving along with changing shifts in market tastes, trends and demands. Rebranding or brand revitalisation, when properly planned and implemented, can be a powerfully effective […]

Entrepreneurial Branding: 5 Top Tips For Brand Success

June 24, 2014 /0 Comments/in Brand Experience, Brand Launch, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Research, Brand Story, Brand Strategy, Brand Values, Branding, Business, Entrepreneur, Return On Investment

Entrepreneurs typically face an array of challenges with a failure rate which is dauntingly high. Estimates range from 75 to 90 percent of startups failing within the first few years – those numbers are enough to give even the most stoically resilient and determined entrepreneur pause for thought. The good news is that a […]