New Search

If you are not happy with the results below please do another search

Archive for category: Branding

2

Why Do I Need A Brand? I’ve Got A Great Product and a Logo

/0 Comments/in ,

Why do I need a brand? Good question! It’s one we’re often asked because it seems that somewhere along the way, ‘brand’, ‘logo’ and ‘branding’ became confused.   It’s critical to understand that branding is NOT marketing or design but the bedrock strategy supporting and directing your whole business so your brand strategy is fundamental […]

3

Top 10 Branding Articles in 2017 from Persona Design

/0 Comments/in

Ever wondered what some of the most popular branding articles are amongst business leaders, business owners and entrepreneurs?   Sometimes we’re really surprised with what resonates most in these branding articles and other times the results are confirmation of our expectations because of our experience from working with clients across multiple different sectors, and indeed […]

4

Design Is NOT Branding: 10 Things Every Business Owner and Entrepreneur Should Know

/0 Comments/in ,

Everyone knows that you mustn’t judge a book by its cover. Yet, the number one misunderstanding on what branding is all about typically comes from small and medium-sized businesses who often don’t understand the difference between design and branding because they don’t have access to big-brand ‘know-how’.   Don’t confuse branding strategy with asking a […]

5

Purposeful Brands: Why Customers Are Prepared to Pay More

/0 Comments/in , , , , ,

A quick answer please, if you can, to this question: “What does your brand really stand for?” in other words “What’s your brand purpose?”   If you hesitate to succinctly define the mission, vision, and values behind your brand – the primary raison d’être for your brand’s existence — your brand purpose — you can […]

6

4 Reasons Why Your Business Profit Starts With Your Brand Mission

/0 Comments/in , , , ,

In just about any niche, competition is fierce. Yet many SME, SMB, mid-size to large companies neglect to develop and articulate their brand mission because they’re either not sure how to do it or don’t realise it’s importance.   This in effect means they have nothing of substance [beyond price fights] to attract their ideal […]

7

Using Video To Broadcast Your Brand Message So You Attract Your Ideal Customers

/0 Comments/in , , , , ,

There are two important takeaways for you in this post about brand message using video: The first is that you don’t need to be a big-time corporation to publish a video that becomes popular. Today, if you have a smartphone, you can make a great marketing video to depict your brand message. A one-minute video […]

8

The Age Of Internal Branding And Selling It From The Inside Out

/0 Comments/in , , , , , , , ,

Did you know that internal branding is the best way to get employees to develop a powerful emotional connection to your products or services so they become your top performing brand advocates because effective internal branding increases sales?   That emotional connection with the brand and its culture is what drives more than 2 million[1] […]

9

7 Ways A Brand Refresh Will Make You More Productive And Increase Sales

/0 Comments/in , , , , , , , , , ,

It’s often human nature to resist change because persisting with the comfortingly familiar feels ‘safer’. Sadly the marketplace is littered with case studies and examples of once very successful brands now gone forever, often because their leaders didn’t implement the critical changes needed, together with a brand refresh, that were essential to ensuring a successful […]