If you are not happy with the results below please do another search
In Silicon Valley, startups reaching a valuation of $1 billion are known as unicorns because they’re considered so rare. As of April 2016, there are 165 such privately-owned companies from Airbnb to ZocDoc,[1] a number which might suggest to the casual observer that the unicorn isn’t quite so rare after all. However, “Failure is the […]
Are you launching a new brand to market or considering rebranding but you’re not sure where to start to ensure a profitable return on your investment? Have you got a really fantastic product or service but you’re struggling with how to clearly articulate what your brand stands for and what makes it really different […]
According to statistics, 88 percent of consumers say quality makes them loyal to a brand, and only 50 percent say price is their primary concern. [1] Also, when people have a negative experience with a brand, 50 percent said they were unlikely to consume content from that brand again. Clearly, this data shows how important […]
Once the heavy lifting in creating your brand is done, basic care and ongoing maintenance to preserve and protect it must not be overlooked. “Nurture your brand as you would a child,” says brand expert Jagdeep Kapoor, author of the bestselling “Twenty-Four Brand Mantras.” Just like all living things, a brand requires nurturing to remain […]
“Creativity is Intelligence Having Fun.” – Albert Einstein 2016 will be a year of convergence for brand strategies. As Joel Comm[1] put it, “there’s nothing more social than face-to-face engagement,” and this is the application strategy that brands need to focus on. They need to combine traditional marketing with the emerging. They need to […]
Have you ever said “No, thanks” when asked, “Would you like to hear a great story?” Generally not. A great brand story cleverly communicated can be just as compelling as one told in person. Yet, while small children may be enthralled by tales predictably opening with, “Once upon a time…”, sophisticated customers need more from […]
According to a Gallup study of nearly 18 million people, most customers say brands don’t live up to what they promise. [1] Many are also disengaged with their respective brands, and consequently not loyal to them either. Here we take a look at how to create, develop, share and authentically live out and deliver on […]
Dare to care! What is brand activism? It’s a term we’ll all be hearing a lot more about. Historically, people are more familiar with the term consumer activism, which the Financial Times defines as, “The range of activities undertaken by consumers or NGOs to make demands or state their views about certain causes linked directly […]
The percentage of purchases decided by women translates into a staggering $18 trillion in earnings worldwide for businesses. More than half of key purchasing decisions are made by women today, product or service. The question is have you tailored your brand to meet their needs? Does the positioning, style, story, tone and focus of […]
These days, it’s all about disruption. In tiny Davos, Switzerland, “The Fourth Industrial Revolution” was the central theme of the 2016 World Economic Forum, designed to engage thought leaders to prepare us for the “next big thing.” The proposition is that we are on the cusp of a new era fundamentally changing the way we […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
Copyright © 2007-2022 All rights reserved.
Persona Design Consultants Ltd.
Registered in Ireland: No. 201997
Member of
