Yellow arches. A red can of cola. A bird shell egg blue jewellery box. The colours alone are enough to make you picture the brand – McDonalds, Coca Cola and Tiffany’s. Colour and the psychology or science behind it is an expansive subject with a depth which extends well beyond the aesthetics of just […]
Branding is the dominant decider for competing successfully in today’s business world. Organisations with the strongest brands are able to achieve far greater market share, higher profits, and long-term viability and sustainability. Whilst most companies focus their branding efforts on marketing, platform and brand collateral, many neglect one of the most important drivers of their […]
Last weeks event at Fingal Enterprise Week 2014, run by Fingal Local Enterprise Office, was a huge success judging by all the enquiries and warm messages we’ve since received. I was speaking alongside Terry Prone from The Communications Clinic together with Al Dunne, Breda Browne and Padraig […]
There’s no doubt about it: If you want a successful brand, you need to incorporate social media into your branding strategy. Customer interactions are increasingly taking place online rather than in person or over the phone, and your audience expects to find a strong social media presence for their favorite brands. Just how important […]
In a fast-paced and highly competitive world, packaging design has become one of the most crucial elements for communicating your brand and standing out from the competition. Your brand might be the best in its category, but without packaging that grabs your target audience, customers won’t investigate your product to find out more or see […]
Have your sales hit a slump? Are hot new brands drawing your customers away? If your brand seems to have lost its shine, it may be time for a brand audit or brand health check. Brand audits are effectively a health check for your brand. These comprehensive, honest evaluations look at the overall effectiveness […]
“A rose by any other name would smell as sweet.” This immortal line from William Shakespeare’s “Romeo and Juliet” reminds us that names have only as much power as we give them – but Shakespeare didn’t have to worry about branding. The name of your company, product, service or range etc. is often the […]
Repositioning or revitalizing your brand can be a powerful way to gain new market share and boost your profits. One of the most effective rebranding strategies is premium brand repositioning or premiumisation, which is about establishing higher perceived quality or specialness in order to achieve increased profitability by enabling you to charge more for your […]
Just as people can be larger than life, a brand’s personality can take on a life of its own. Creating a brand with an authentically strong character is central to your branding strategy success and effectively the decider between just another average price fighter or a truly magnetic and profitable brand. And the good […]
We all know great design has a critical role to play in creating a powerful brand as evidenced by the many examples across every sector and category around the world. The question here is, where do you start and how do you ensure that your chosen brand design direction is relevant and appropriate to achieve […]
Persona Design | Strategic Repositioning | Leadership Alignment | Brand Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
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Howth, Co. Dublin, Ireland
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