The fast-moving consumer goods (FMCG) market is one of the most competitive and aggressive in the world. Whether your products are foods or beverages, toiletries, cleaning products, household or office supplies, or consumer electronics, your customers have a vast array of brands to choose from—and it’s up to you to build a brand platform, with […]
In the early days of Pinterest the image-based platform, described as a “big online corkboard”, was viewed as little more than a place to exchange recipes, home decorating tips, fashion and craft ideas. But while Pinterest may be a relative newcomer to the world of social media, this highly visual network now has more than […]
Much like the Olympics, every four years the World Cup captures the attention of the globe—and global marketers. World Cup branding is a powerful way for businesses to elevate their brand profiles and strengthen brand visibility on a global scale. But the branding techniques used by companies during World Cup fever don’t have to […]
Branding is crucial for any business looking to be competitive in today’s marketplace. When most organizations mention branding, they’re referring to the carefully crafted perceptions surrounding their products or services designed to create an emotional response in their target audience. But there’s another type of branding that can be equally important in marketing your business—namely, […]
Amazon is one of the most recognizable companies in the world, occupying and serving more global regions than any other organization. And while it may seem hard to imagine branding a store that sells “everything,” the world’s largest ecommerce store has managed quite well! In fact, the name Amazon has practically become synonymous with online […]
Entrepreneurs typically face an array of challenges with a failure rate which is dauntingly high. Estimates range from 75 to 90 percent of startups failing within the first few years – those numbers are enough to give even the most stoically resilient and determined entrepreneur pause for thought. The good news is that a […]
Travel is one of the largest industries in the world, with several trillion dollars spent globally by travellers each year, and within that mix, destination branding has become an increasingly important part of the marketing strategy for locations and the businesses that serve their area’s tourist demographic. Destination branding, or place branding, can be […]
Private labels used to be seen as the second rate offering in the retail world with a majority of consumers shying away from these alternatives to major brand products. They were viewed as knockoffs, cheap substitutes or poor quality ploys only purchased if you were trying to make your weekly shopping budget stretch a bit […]
The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]
A brand promise is what your company or brand commits to delivering for everyone who interacts with you. Your brand promise is a pledge, an assurance, or a guarantee that identifies what your customers can expect each and every time they connect with your company—whether it’s through your people, your marketing materials, or your products […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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