For some companies, the pricing policy for goods and services is based purely on a combination of covering costs and making a reasonable profit. Smart management however, understands that pricing is one of the most obvious indicators of a brand’s competitive strategy. Pricing policies determine where your offering is positioned in the market. […]
A question to ponder this week… What would your customer’s identify as the number one reason for buying your brand? If the answer is ‘low price’ or ‘convenience’ your brand could be at major risk of becoming just another commodity brand; a very risky position for any brand to be in. When it […]
Selfridges department store in London made waves recently with consumers and marketers alike with the launch of their “No Noise” branding project. In an aim to address the increasingly cluttered world of 21st century marketing, Selfridges opened the Quite Shop in-store. Minimalist art and music, and a ban on mobiles and shoes […]
Following our Winning Best Blog Award Ireland 2012 of an SME end of last year we’ve had numerous enquiries on the how’s, do’s and don’ts of writing a compelling business blog consistently. I was also asked to write a similarly themed article for the Irish Tatler Business Annual 2013 so I thought you might find […]
With so many emerging marketing trends impacting 2013 the opportunities are plentiful for brands to really make meaningful connections with their customers. Never before have we had such easy access to copious amounts of data about our customer’s online behaviour. This gives brands invaluable insights from which leverage their brand strategy and […]
Rising competition, increasing consumer power, the level of market noise… brand building in the current climate can be a daunting task. Many brands are finding it challenging to secure the attention of their target customer. However breaking through the clutter is not just restricted those with large marketing budgets, brand collaboration could be the key […]
Whether you’re a seasoned entrepreneur, new in business, SME or much larger organization, adding a blog or news section to your website or online presence is a great way of serving your primary audience. It’s also a key strategy for lead generation, growing your brand recognition and potentially your reputation, by becoming the go-to-front-of-mind expert […]
Here is a question for you: how many loyalty cards do you carry with you in your wallet? If you are like us your wallet will claim loyalty to supermarkets, pharmacies, service stations, the local coffee chain…to name a few. The list of businesses offering loyalty schemes to customers seems to grow year on year, […]
Four out of every five smart phone users in the US accessed retail content on their device in July 2012, with the retail giant Amazon receiving 49.6 million visitors via mobile devices alone. Among all interactive marketing platforms, mobile marketing is expected to grow 38% over the next five years with an […]
It is hard to believe there are only a number of weeks remaining in 2012. Harder still to understand how in the months since 1st January 2012 the business world has had to adapt and react so rapidly to the ever-evolving social media whirlwind. The increasing sophistication of the applications themselves was expected but […]
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