Entries by Lorraine Carter

Are Your Brand Values On The Money? They’re Critical to Your Profitability

The last five years has seen a massive shift in the fundamentals that shape the corporate operating environment. Technological advances and economic influences have led to fundamental changes in global business practices and customer behaviour.   These changes demand businesses to alter and adapt their business models in order to maintain relevancy and profitability, but […]

7 Steps to Branding Your Way Out of Recession and Into Profitable Growth

There are few companies in existence that have not felt the affects of the current recession impacting on their business and profit margins. As many of us know, uneasiness in the market fostered by fears of job losses and reduction in wages has consumer spending at an all time low.   Many business leaders feeling […]

Risky Business: How to Safe Guard Your Brand

Over 80% of the Fortune 500 Company CEO’s identified ‘their brand’ as their company’s number one asset. Their brand was valued as being what defined their business and what made them unique in their market.   Your brand is what sets you apart from your competition. It is the differentiating factor used by your consumer’s […]

Brand Awareness or Audience Annoyance? Context is King!

One of the biggest brand marketing challenges for companies is to try and increase consumer recognition and recall of their brand.   The ability of a brand to capture the audiences’ attention, and quickly communicate its message is key to shaping the brand’s identity within its  target market.   We talked about reducing consumer confusion […]