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Archive for category: Brand Loyalty

The Impact of Company Brand Culture On Driving Performance and Increasing Sales

July 23, 2017 /2 Comments/in Brand Culture, Brand Experience, Brand Innovation, Brand Loyalty, Brand Positioning, Brand Profiling & Positioning, Brand Refresh, Brand Relaunch, Brand Revitalisation, Brand Values, Rebranding

Most leaders and employees would view company brand culture as a crucial part of job performance and satisfaction coupled with great customer service, yet for so many brands it remains an elusive concept. We all know intuitively that a bad company culture produces bad results and there are plenty of statistics to back this […]

Want to Build Your Brand? Lorraine Carter Speaking at Bucharest Tech Week

May 10, 2016 /0 Comments/in Brand Leadership, Brand Loyalty, Brand Strategy, Branding, Business, Keynote Speaker

Are you launching a new brand to market or considering rebranding but you’re not sure where to start to ensure a profitable return on your investment? Have you got a really fantastic product or service but you’re struggling with how to clearly articulate what your brand stands for and what makes it really different […]

Brand Equity: How to Measure the Strength and Effectiveness of Your Brand

May 8, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Research, Brand Values, Brand Voice, Branding, Business

According to statistics, 88 percent of consumers say quality makes them loyal to a brand, and only 50 percent say price is their primary concern. [1] Also, when people have a negative experience with a brand, 50 percent said they were unlikely to consume content from that brand again. Clearly, this data shows how important […]

Brand Promises: How to Craft, Articulate and Live Them for Brand Success

March 22, 2016 /0 Comments/in Brand Ambassador, Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Culture, Brand Experience, Brand Health Check, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Values, Branding

According to a Gallup study of nearly 18 million people, most customers say brands don’t live up to what they promise. [1] Many are also disengaged with their respective brands, and consequently not loyal to them either. Here we take a look at how to create, develop, share and authentically live out and deliver on […]

Top 10 Brands for Customer Experience and What You Can Learn From Them

March 1, 2016 /0 Comments/in Brand Affinity, Brand Champions, Brand Culture, Brand Differentiation, Brand Experience, Brand Health Check, Brand Loyalty, Brand Strategy, Brand Values, Business, Corporate Social Responsibility, Customer Engagement, Customer Service

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos) – CEO Amazon. 89 percent of companies expect to compete mostly on the basis of customer experience in 2016 according to a recent […]

Brand CSR: The Business Case for Successful Branding and Social Good

February 1, 2016 /0 Comments/in Brand Champions, Brand Collateral, Brand Differentiation, Brand Experience, Brand Leadership, Brand Loyalty, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Reputation, Brand Strategy, Brand Values, Branding, Business, Cause Marketing, Corporate Social Responsibility, Millennial Branding

According to a Nielsen poll of consumers in 60 countries, 55 percent of purchasers are willing to pay more for products and services from companies that do their part to encourage positive social and environmental impacts.[1] Clearly, corporate social responsibility influences buying preferences, but how else is it important? We’ll examine the answer to […]

What’s a Cult Lifestyle Brand, and How do You Create One?

January 25, 2016 /0 Comments/in Brand Culture, Brand Differentiation, Brand Experience, Brand Leadership, Brand Loyalty, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Reputation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Branding Trends, Cult Branding, Customer Service, Premiumization

When the Apple Corporation gave its annual report in 2015, it had a whopping $178 billion in cash, or enough to buy the Ford, Tesla, and General Motors car companies and have more than $41 billion left over. [1] Such is the power and worth of a so-called cult lifestyle brand. Here, we’ll look at […]

Seasonal Branding: Tread Carefully with Christmas Themed Brand Strategies

November 24, 2015 /0 Comments/in Ambush Marketing, Brand Champions, Brand Collaboration, Brand Collateral, Brand Health Check, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Relevance, Brand Reputation, Brand Sponsorship, Brand Story, Brand Values, Branding, Business, Cause Marketing, Co-Branding, Customer Engagement, YouTube

Fourth quarter commercialism looms large. Sparkly red and green Christmas displays are simultaneously mounted as spooky orange and black Halloween decorations come down. From Ireland to Illinois, consumers react in unpredictable ways to brand seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical […]

Brand Loyalty: 5 Key Steps to Building Your Loyal Fan Base

November 3, 2015 /0 Comments/in Brand Affinity, Brand Ambassador, Brand Champions, Brand Collaboration, Brand Culture, Brand Design, Brand Experience, Brand Loyalty, Brand Personality, Brand Promise, Brand Relevance, Brand Strategy, Branding, Business, Social Engagement, Social Media

“80% of your company’s future revenue will come from just 20% of your existing customers” according to Gartner Group.[1] This means that brands need to devote more attention to building a loyal customer base, and in order to do this successfully they must inspire trust. Given the number of recent scandals relating to […]

FMCG Branding: Going for Gold with Fast Moving Consumer Goods

March 5, 2014 /3 Comments/in Brand Champions, Brand Culture, Brand Experience, Brand Loyalty, Brand Personality, Brand Promise, Brand Relevance, Brand Story, Brand Strategy, Brand Values, Branding, FMCG, Global Branding, Packaging

The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]