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Archive for category: Brand Promise

Brand Loyalty: 5 Key Steps to Building Your Loyal Fan Base

November 3, 2015 /0 Comments/in Brand Affinity, Brand Ambassador, Brand Champions, Brand Collaboration, Brand Culture, Brand Design, Brand Experience, Brand Loyalty, Brand Personality, Brand Promise, Brand Relevance, Brand Strategy, Branding, Business, Social Engagement, Social Media

“80% of your company’s future revenue will come from just 20% of your existing customers” according to Gartner Group.[1] This means that brands need to devote more attention to building a loyal customer base, and in order to do this successfully they must inspire trust. Given the number of recent scandals relating to […]

Brand Recall: 8 Strategies for Building a More Profitable Brand

October 5, 2015 /0 Comments/in Brand Affinity, Brand Audit, Brand Design, Brand Experience, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Recall, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Colour Psychology, Storytelling

82% of all high level corporate executives in the US stated that their customers had higher expectations of their companies than just three years before, 60% of executives found it difficult to please their customers, and 42% stated that consumers are using social media to shame their company into meeting increased customer demands, according to […]

Brand Audit: When the USA Took the Branding Bull by the Horns

July 28, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Leadership, Brand Promise, Brand Reputation, Brand Values, Branding, Customer Engagement, Entrepreneur, Return On Investment

Household brands bearing the “Made in America” tag were in big trouble in the mid-1980s. Shivers ran down the spines of Detroit automakers as efficient Japanese models filled the U.S. highways. Sony Walkmans, Nintendo and Atari video games were on everyone’s shopping list. America lost ownership of household brand names as well as bricks and […]

Brand Strategy: 7 Winning Components of a Market Leading Brand Plan

July 15, 2015 /0 Comments/in Brand Personality, Brand Promise, Brand Strategy, Branding, Customer Engagement

This may sound obvious but how people feel about your company significantly impacts how much they’ll spend on, or refer your products or services. If you want customers or prospective customers to feel positively inclined towards your brand, or indeed to become enthusiastic brand advocates, then you need a really solid and consistently applied […]

Packaging Design: How to Make it into an Irresistible Customer Brand Magnet

June 25, 2015 /0 Comments/in Brand Design, Brand Differentiation, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Strategy, Brand Values, Brand Voice, Branding, Graphic Design, Packaging, Packaging Design

The growing proliferation of multiple different brands in the market place has made customers spoilt for choice, but often at the expense of easy decision-making. As most of us know, shopping has become a far more arduous affair where we frequently find ourselves overwhelmed and sometimes confused by the array of products on shelf […]

Brand Honesty: Why and How It Pays to be Truthful

June 9, 2015 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Reputation, Brand Risk Management, Brand Strategy, Brand Values, Communication, Customer Engagement

Openly, honestly admitting your brand’s flaws is a daunting prospect, but it just might save your bottom line or even help grow it! Few companies willingly confess their problems, but most customers notice those problems. Whether it’s an unclear label on some packaging that makes it difficult to read the ingredients, a supply […]

Creating New Brands: Top 10 Tips for Brand Success

May 6, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relaunch, Brand Research, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Rebrand, Rebranding, Target Market

Launching a new brand is both exciting and challenging. The excitement comes in the promise of something fresh and new that could be wildly successful, be it for your well established, emerging or new startup company — and the challenge comes in getting it right the first time. Evaluating, articulating, developing and documenting your […]

Brand Profiling: Top 6 Components to Creating a Strong Brand Personality

February 2, 2015 /2 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Target Market

Your brand is much more than merely product or service related features and benefits, or a logo. Brands are an experience—the relationship between your business and your customers. In the words of Simon Sinek “people don’t buy what you do, they buy ‘why’ you do it and what you do simply proves what you believe.” […]

Brand Trends: Top 20 Branding Trends for 2015

November 27, 2014 /0 Comments/in Brand Audits, Brand Health Check, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Brand Values, Branding, Branding Trends, Integrated Marketing, Interactive Marketing, Mobile Commerce, Online Marketing, Packaging, Packaging Design, Trends

As 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand. In the coming […]