You searched for : Page 2 of 14 : Persona Design

New Search

If you are not happy with the results below please do another search

Archive for category: Branding

How to Develop Your Brand Tone of Voice to Increase Sales

May 28, 2017 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Tone of Voice, Brand Voice, Branding, Communication

Bring to mind someone you love and know well. When they announce happy news, how do they do it? It may be because of their personal brand type they give you the message as they bound into your home, all high-energy and dramatic, practically jumping up and down until you take the bait and […]

Brand Stories: 5 Compelling Examples That Sell Themselves (Part 2)

November 15, 2016 /0 Comments/in Brand Recall, Brand Story, Brand Strategy, Branding, Branding Masterclass, Branding Mastermind

(see Part 1 here) “Exactly how do I tell my brand’s story?” is one of the most frequently asked questions we receive. Simply start at the beginning and consider the following guides as you draft out the core ingredients of your brand story: Do: Tell a story Don’t: Fudge the facts Do: Use visuals […]

Brand Stories: 5 Compelling Examples That Sell Themselves

November 8, 2016 /0 Comments/in Brand Story, Brand Strategy, Brand Voice, Branding, Branding Mastermind

Part 1. (see Part 2 here) Once upon a time, there was a brand that told its very own compelling story. It had a beginning, a middle and an end. It was the story of how it adds value to people’s lives, how it uniquely solves a problem, how it authentically reaches people, builds an […]

Brand Crisis – How to Manage, Survive and Thrive

September 13, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Crisis, Brand Failures, Brand Health Check, Brand Relaunch, Brand Reputation, Brand Revitalisation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Brand Values, Branding, Customer Engagement, Entrepreneur, Rebranding, Situation Analysis

The one thing every brand product or service can count on is that there is a brand crisis in your future. No brand is immune. And, because bad news travels fast (faster than ever, due to social media), time is of the essence. When do you have a brand crisis on your hands? Whenever […]

What Brands Can Learn From Political Campaigns

August 31, 2016 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Reputation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Challenger Brands, Disruptor Brands, Personal Branding, Storytelling, Sub-Branding, Sub-Brands

The races for 10 Downing Street and the White House highlight universal lessons in brand strategy for keen observers. As a brand, there’s none more emotive and powerful than a prime minister or president of the United States. The time period available in politics for building a party platform, selecting leaders, and creating a campaign […]

How to Transform Your Brand and Increase Your Sales

August 24, 2016 /0 Comments/in Brand Differentiation, Brand Leadership, Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Revitalisation, Brand Strategy, Branding, Branding Bootcamp, Branding Masterclass, Branding Mastermind, Branding Workshop, Business, Rebrand, Rebranding

10 Branding Tips From Silicon Valley on How to Be a Successful Startup Brand

August 9, 2016 /2 Comments/in Brand Positioning, Brand Profiling & Positioning, Brand Promise, Brand Relaunch, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Entrepreneur, Rebrand, Rebranding

From Silicon Valley to Silicon Docks and Silicon Roundabout, the buzzwords “entrepreneur”, “branding” and “startup” get bandied about quite a bit, so let’s take a look at their meanings. Dictionary definitions indicate that an entrepreneur is a person who initiates, organizes and manages a business and assumes its risk. A startup is the vehicle for […]

Rebrand or Refresh? That is the Question

July 25, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Differentiation, Brand Personality, Brand Profiling & Positioning, Brand Revitalisation, Branding, Professional Services, Rebrand, Rebranding, Revamped Design, Revitalized Design, Uncategorized

A Rebranding Strategy Guide for Brand Owners and Managers The business world is in a constant state of flux. Markets change, new trends emerge, disruptive competitors alter longstanding rules, and customer preferences evolve — all of which impacts your brand. Consequently brands are constantly evolving to ensure future growth and relevance. Even the longest standing and […]

How Brexit Presents Big Opportunities for Small Brands

July 18, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Differentiation, Brand Health Check, Brand Personality, Brand Positioning, Brand Relevance, Brand Strategy, Branding, Brexit Brands, Business

How to Use Brand Positioning to Build Brand Impact in an Overcrowded Market

July 3, 2016 /0 Comments/in Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Strategy, Brand Values, Branding

Mondelēz International is a globally recognized snack manufacturer responsible for over 50 brands. However, according to its fact sheet released in 2015, 13 of its ‘power brands’ in 2014 were responsible for 60 percent of revenue which suggests that those 13 high performers have stronger brand positioning than the rest of the portfolio. In fact those 13 […]