You searched for : Persona Design

New Search

If you are not happy with the results below please do another search

Archive for category: Brand Collateral

7 Ways Brand Collateral Helps You Grow Your B2B Business Profitably Even in a Hostile Market

September 14, 2020 /0 Comments/in Brand Building, Brand Collateral

Eleven Branding Lessons: Keeping a Sharp Eye on Your No.1 Asset

April 19, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Collateral, Brand Health Check, Brand Name Creation, Brand Name Origination, Brand Personality, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Branding, Customer Engagement, Rebranding Mistakes, Situation Analysis

Once the heavy lifting in creating your brand is done, basic care and ongoing maintenance to preserve and protect it must not be overlooked. “Nurture your brand as you would a child,” says brand expert Jagdeep Kapoor, author of the bestselling “Twenty-Four Brand Mantras.” Just like all living things, a brand requires nurturing to remain […]

Brand CSR: The Business Case for Successful Branding and Social Good

February 1, 2016 /0 Comments/in Brand Champions, Brand Collateral, Brand Differentiation, Brand Experience, Brand Leadership, Brand Loyalty, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Reputation, Brand Strategy, Brand Values, Branding, Business, Cause Marketing, Corporate Social Responsibility, Millennial Branding

According to a Nielsen poll of consumers in 60 countries, 55 percent of purchasers are willing to pay more for products and services from companies that do their part to encourage positive social and environmental impacts.[1] Clearly, corporate social responsibility influences buying preferences, but how else is it important? We’ll examine the answer to […]

Rebranding Strategy: Gems of Wisdom from 5 Successful Brand Revitalizations

January 5, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Collateral, Brand Design, Brand Differentiation, Brand Health Check, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Revitalisation, Brand Strategy, Brand Values, Branding, Business, Customer Engagement, Graphic Design, Market Demographics, Market Insights, Market Research, Millennial Branding, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market

Rebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times. While some brands adopt […]

Seasonal Branding: Tread Carefully with Christmas Themed Brand Strategies

November 24, 2015 /0 Comments/in Ambush Marketing, Brand Champions, Brand Collaboration, Brand Collateral, Brand Health Check, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Relevance, Brand Reputation, Brand Sponsorship, Brand Story, Brand Values, Branding, Business, Cause Marketing, Co-Branding, Customer Engagement, YouTube

Fourth quarter commercialism looms large. Sparkly red and green Christmas displays are simultaneously mounted as spooky orange and black Halloween decorations come down. From Ireland to Illinois, consumers react in unpredictable ways to brand seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical […]

Colour Psychology: Cracking the Colour Code for Profitable Branding

October 27, 2015 /0 Comments/in Brand Collateral, Brand Design, Brand Strategy, Branding, Business, Colour Psychology

Colour is incredible! From rainbows to coral reefs and from bluejays to goldfish, throughout the natural world, the phenomenon that we call colour is a vital source of stimulation and communication. When translated to the human sphere, its enormous power adds huge impact to communications, opinions, recall and emotional connections. In fact when used […]

Brand Renaming: Name and Tagline Change Considerations

February 17, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Collateral, Brand Name Creation, Brand Name Origination, Brand Profiling & Positioning, Brand Relevance, Brand Strategy, Branding, Rebrand, Rebranding, Return On Investment, Situation Analysis

Is your brand struggling to stay relevant, afloat, or sinking in the marketplace? Do you feel that your brand could be capturing more market share—but it just isn’t happening on your current platforms? Renaming your brand or changing your tagline can be a powerful strategy for brand renewal or revitalisation, but it’s not a […]

Brand Identity Design: Key Principles for Achieving Winning Solutions

September 2, 2014 /0 Comments/in Brand Collateral, Brand Design, Brand Identity Design, Brand Style Guides, Branding, Graphic Design, Logo Design, Packaging, Packaging Design

We all know great design has a critical role to play in creating a powerful brand as evidenced by the many examples across every sector and category around the world. The question here is, where do you start and how do you ensure that your chosen brand design direction is relevant and appropriate to achieve […]

Building the Voice of Your Brand to Give You a Competitive Edge

May 29, 2012 /0 Comments/in Brand Collateral, Brand Profiling & Positioning, Brand Voice, Branding, Business, Global Branding, Rebrand, Rebranding

Understanding What Makes You Different How is Coca Cola different from Pepsi? Why would you choose to fly Virgin Atlantic over Aer Lingus? When a product or service is not completely unique in the market how do you communicate your “significant difference” to your customers in order to give them a compelling reason to choose […]

New Lash Emporium Launch to Market !

August 31, 2011 /0 Comments/in Brand Collateral, Brand Relaunch, Brand Revitalisation, Design Update, Graphic Design, Packaging, Packaging Design, Revamped Design, Revitalized Design

Exciting news for all you beauty aficionados, The Lash Emporium has launched to market with an exclusive range of easy to apply, long lasting, handmade lashes in their newly revamped lash packaging. With true commitment to market research the girls have all tried them out extensively and are now, needless to say, […]