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Archive for category: Brand Health Check

Luxury Branding: How to Establish or Re-Position Your High-End Brand

November 30, 2015 /0 Comments/in Brand Ambassador, Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Collaboration, Brand Experience, Brand Health Check, Brand Identity Design, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Promise, Brand Strategy, Branding, Co-Branding, Luxury Branding, Packaging, Packaging Design, Premiumization

The combined value of the various luxury goods markets in 2014 was an estimated 865 billion euros, with luxury cars, personal luxury goods and luxury hospitality taking the top three places, with values of 351 billion, 223 billion and 150 billion respectively. [1] In order to understand the branding strategies developed and utilized by […]

Seasonal Branding: Tread Carefully with Christmas Themed Brand Strategies

November 24, 2015 /0 Comments/in Ambush Marketing, Brand Champions, Brand Collaboration, Brand Collateral, Brand Health Check, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Relevance, Brand Reputation, Brand Sponsorship, Brand Story, Brand Values, Branding, Business, Cause Marketing, Co-Branding, Customer Engagement, YouTube

Fourth quarter commercialism looms large. Sparkly red and green Christmas displays are simultaneously mounted as spooky orange and black Halloween decorations come down. From Ireland to Illinois, consumers react in unpredictable ways to brand seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical […]

Baby Boomer Branding: How and Why to Market to this Lucrative Demographic

August 24, 2015 /0 Comments/in Boomer Branding, Brand Design, Brand Health Check, Brand Relevance, Brand Strategy, Branding, Business, Market Demographics, Market Insights, Market Research, Marketing, Return On Investment, Revamped Design, Revitalized Design

Although there’s a lot of talk about millennials and their desire to engage in consumerism, it’s important not to overlook the baby boomer generation, born from the end of World War 2 up to the early 1960s (roughly between 1946-1964). After all, Baby Boomers hold 70 percent of all disposable income in the United States. […]

Rebranding Strategy: The ABCs of Rebranding Google

August 18, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Expansion, Brand Health Check, Brand Leadership, Brand Name Creation, Brand Name Origination, Brand Personality, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Revitalisation, Brand Strategy, Branding, Business, Rebrand, Rebranding, Sub-Branding, Sub-Brands

Google made us uncomfortable! When the third most valuable brand in the world [Forbes, 2015] announces a surprise rebranding, people notice. On a recent midsummer Silicon Valley afternoon, the Co-founder and CEO of Google morphed into the CEO of Alphabet before our eyes. What’s Alphabet, we wondered? Larry Page opened his […]

Brand Revitalisation: 9 Strategies to Revive Your Lagging Brand

January 30, 2015 /3 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Relaunch, Brand Revitalisation, Brand Strategy, Rebrand, Rebranding

Are your sales are slipping or have you been losing customers to your competition? Or is it a case that your brand simply isn’t performing as well as it did previously? Regardless of how successful your brand has been or is at present, at some point in its life cycle every brand needs re-evaluation […]

Brand Audits: 10 Things Successful Brand Owners and Managers Must Know

January 16, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Research, Brand Strategy, Branding

Building and maintaining a thriving brand takes work, but it’s well worth the effort. A strong brand is the single most effective marketing component your business can have. When your brand is performing well, your business enjoys increased visibility, greater customer loyalty, and a healthier bottom line. So how do you grow a great […]

Brand Trends: Top 20 Branding Trends for 2015

November 27, 2014 /0 Comments/in Brand Audits, Brand Health Check, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Brand Values, Branding, Branding Trends, Integrated Marketing, Interactive Marketing, Mobile Commerce, Online Marketing, Packaging, Packaging Design, Trends

As 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand. In the coming […]

Rebranding : How To Do It Successfully and Avoid Pitfalls

June 6, 2013 /0 Comments/in Brand Health Check, Brand Reputation, Brand Revitalisation, Brand Risk Management, Brand Sponsorship, Brand Strategy, Branding, Business, Cause Marketing, Celebrity Endorsement, Rebrand, Rebranding, Rebranding Mistakes, Revitalized Design

One of the world’s biggest brands – Coca Cola – has done it eleven times, albeit in a largely evolutionary manner, since selling their first sugar-laden fizzy drink in its now-iconic bottle. Thousands of other very successful well knows brands have also done it over the decades. It’s a critical and strategic part of all […]

Do You Know How to Mitigate Risk to Your Brand? Watch to find out more…

November 14, 2012 /0 Comments/in Brand Audit, Brand Health Check, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Cyber Threat

I recently spoke at the Cyber Threat Summit 2012 which took place in Dublin, host to over 600 delegates from around the world and thought some of the content presented might be of interest to those of you concerned about managing your brand under threat. The talk was focussed on enhancing attendee understanding of […]

When Is The Right Time for a Logo Redesign?

November 8, 2012 /0 Comments/in Brand Health Check, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Revitalisation, Rebranding, Rebranding Mistakes, Revamped Design, Revitalized Design

2012 could be seen as The Year of Logo Redesign with some of the world’s largest brands taking a fresh approach to their corporate logos. From simplified updates of existing logos to completely new designs, the last few months has seen brand design success and fails from well-known global brands. The evolution of brand […]