Agile Branding Strategy

Using Agile Branding Strategy Underpinned by Big-Brand Know-How Podcast, Lorraine Carter Guest Interview with Alex Gibson on The Persuaders

Would you like to get things done a lot faster and more leanly while still achieving all your financial objectives? Nirvana you might say? Then listen up because there is a way with agile branding strategy.

In this recent interview with Alex Gibson on The Persuaders we’re talking about branding strategy with an agile mindset.

Agile branding strategy is all about making better informed, smarter decisions faster so teams are empowered to identify, solve problems and communicate effectively with the greatest impact

It doesn’t mean hasty or slapdash either just because it’s a lean approach but it does mean taking some faster-calculated risks to reduce higher more exposed risks. 

Agile is all about quicker, iterative development with early user feedback because it helps reduce costs and, most importantly, it enables businesses to get first mover advantage.

In other words, by appearing in the marketplace before competitors you can capture your ideal customers’ imagination and cultivate a head start in building brand loyalty with a customer-centric focus. 

It may not be perfectly developed or fully refined, but invaluable market feedback informs faster key decisions in development and provides direction if pivoting is required.

If you’re re-evaluating your current brand strategy, considering a brand refresh, revitalisation, total rebrand or want to grow your profits on a leaner basis then tune in at your next coffee break or when you’re next in transit so you can discover more about leveraging big-brand know-how with an agile branding strategy mindset.

The fact is, branding strategy is the bedrock foundation underpinning your whole business, NOT marketing or design.

Agile brand strategy provides the direction for marketing campaigns and design application so it’s hugely critical to your commercial success — and highly effective with an agile mindset.

Agile branding strategy unlocks the value of your brand, empowers you to make more informed decisions with far greater clarity faster, drives sustainable growth and accelerates employee and customer engagement.

Related: Design Is NOT Branding, 10 Things Every Business Owner and Entrepreneur Should Know

You see, branding strategy, marketing and design are three separate, important disciplines. Each serves a different function and provides different outcomes so its essential you leverage the power of all three to build a powerhouse brand.

Wishing you growing success!

Related: Building a Brand with Big-Brand Know-How on a Shoestring and Doing More With Less

We know that sometimes it’s a struggle to build a brand strategy that really engages your ideal customers effectively so we’ve developed three different ways of working with us to help you build your brand and increase your sales, depending on your preferences, so if you’d like us to:

  1. Build your brand for you – find out more here or get in touch [email protected] or ring +353 1 8322724
  2. Empower you to build your brand – check out the Persona Brand Building Blueprint™ Mastermind here. This is a two-day intensive where you work on your brand with us codifying and mapping out your brand strategy for business growth. Alternatively, join our half-day Branding Accelerator Masterclass for a fast-injection of brand building essentials. Ask about our Personal and Corporate Leadership Brand Alignment Masterclass or the Persona 7-Figure Business Building and Brand Strategy Mastermind
  3. Want a DIY solution? Check out our how to build a brand eprogramme here and our how to audit your brand yourself eprogramme here

If you’d like to discover more about building and maintaining a thriving, high performing, highly profitable standout brand, using agile branding strategy, then get in touch because we’d love to help you make your brand and business into a profit powerhouse.

Lorraine Carter is a branding expert and international speaker delivering talks that inspire and motivate along with masterclasses and workshops that inform and support transformational outcomes fast, and consultancy expertise that solves problems so you can outshine, outperform and leave your competitors way behind.

  1. Schedule an appointment — we can meet in person or online
  2. Allow us to create a customised plan for you
  3. Let’s implement the plan together  
  4. Contact us [email protected] or ring +353 1 8322724 (GMT Dublin/London time 9:00 – 17:30 weekdays)

Your Persona Client Satisfaction Guarantee

  1. When you work with us, we’ll create a customised brand building plan and strategy with clear investment for you tailored to your specific requirements and preferences
  2. You’ll know each step of your brand and business building journey before we start because we’ll discuss it, document it and agree on it with you before work commences
  3. You’ll have timelines, key milestones and deliverables to evaluate and approve for each stage and part of your brand and business building process
  4. Because we know the unexpected sometimes happens we can make adjustments along the way if you need it and if something extra is requested we’ll ensure you’re fully appraised about what that entails before committing
  5. As we achieve pre-agreed objectives you’ll be able to evaluate your brand building work and strategy in progress, coupled with the outcomes to ensure return on investment

Get in touch today because we’d love to get started helping you build your standout, powerhouse brand so you can increase your profits and leave your competitors way behind.

Email us [email protected] or ring us +35318322724 (GMT 9:00-17:30) and ask about the Persona 7-Figure Business Building and Brand Strategy Mastermind.

Related: What You Can Learn from The Most Iconic Rebranding Strategies of All Time