Design is NOT Branding Podcast

Design is NOT Branding Podcast, Lorraine Carter Guest Interview with Alan Dowling on Inc60

When you hear the wording branding do you think logos, websites and brochures?

The truth is these are merely the visual identifiers of your brand. They’re not actually your brand or brand strategy.

One of the biggest mistakes business leaders, entrepreneurs and organisations typically make is thinking these visual badges are their brand. The next biggest mistake most commonly made is rushing straight into all the ‘fun’ parts of creating the visual aspects of a brand or a marketing campaign while neglecting entirely to do the most important deeper thinking — the work of building your brand strategy.

The fact is, branding strategy is the bedrock foundation underpinning your whole business, NOT marketing or design.

Brand strategy provides the road map for marketing and design so it’s hugely critical to your commercial success — but unfortunately, frequently overlooked or entirely neglected.

Brand strategy unlocks the value of your brand, empowers you to make more informed decisions faster, drives sustainable growth and accelerates employee and customer engagement.

You see, branding strategy, marketing and design are three separate, important disciplines. Each serves a different function and provides different outcomes.

Related: Design Is NOT Branding, 10 Things Every Business Owner and Entrepreneur Should Know

Discover more here, and tune in now because I’m the guest of Alan Dowling on Inc60™, an Irish podcast sharing practical advice for business people to help them build more successful and profitable businesses.

In this podcast we’re discussing the power of building a strong brand strategy and what that entails along with some of the most common and costly mistakes to avoid.

If you’d like to discover more about building and maintaining a thriving, high performing, highly profitable standout brand, then get in touch.

I’m a professional speaker delivering talks that inspire and motivate, along with masterclasses and workshops that inform and support transformational outcomes fast, and consultancy solutions that solve problems so you can outshine, outperform and leave your competitors way behind.

If you’d like to discover more about re-evaluating your brand, empowering your team so they become stronger leadership brand ambassadors in growing the business, and savvy brand builders, then get in touch today because we’d love to have a chat with you.

  1. Schedule an appointment — we can meet in person or online
  2. Allow us to create a customised plan for you
  3. Let’s implement the plan together  
  4. Contact us [email protected] or ring +353 1 8322724 (GMT Dublin/London time 9:00 – 17:30 weekdays)

Your Client Satisfaction Guarantee

  1. When you work with us we’ll create a customised brand building plan and strategy with clear investment for you tailored to your specific requirements and preferences
  2. You’ll know each step of your brand building journey before we start because we’ll discuss it, document it and agree on it with you before work commences
  3. You’ll have timelines, key milestones and deliverables to evaluate and approve for each stage and part of your brand building process
  4. Because we know the unexpected sometimes happens we can make adjustments along the way if you need it and if something extra is requested we’ll ensure you’re fully appraised about what that entails before committing
  5. As we achieve pre-agreed objectives you’ll be able to evaluate your brand building work and strategy in progress, coupled with the outcomes to ensure return on investment

Get in touch today because we’d love to get started helping you build your standout, powerhouse brand so you can increase your profits and leave your competitors way behind.

Email us [email protected] or ring us +35318322724 (GMT 9:00-17:30) and ask about our VIP Brand Strategy Discovery.