How to Build a Powerhouse Brand, Lorraine Carter Guest Interview with Alexandra Răducanu, Canal 33 TV Romania

Are you perhaps struggling to build your business or brand with limited resources? 

Do you want your brand to be highly visible, different, credible, distinctive, highly trusted, referred and much loved?

Be widely known and considered the best choice within your sector with enviable ideal customers who are happy to pay a premium?

While working in Romania this summer I was interviewed on Canal 33 TV by Alexandru Răducanu where we discussed not only entrepreneurial mindset in Romania but the various aspects of building a highly profitable brand and agile branding strategy.

Romania is an emerging economy within the EU and as such its business owners and entrepreneurs are masterful at doing things very leanly with much more limited resources compared to their counterparts in more mature economies so there are lessons to be learned on both sides of the equation.

If you’re re-evaluating your current brand strategy, considering a brand refresh, revitalisation, total rebrand or want to grow your profits on a leaner basis watch now so you can discover more about leveraging big-brand know-how with an agile branding strategy mindset.

Agile branding strategy is all about making better informed, smarter decisions faster so teams are empowered to identify, solve problems and communicate effectively with the greatest impact

The fact is, branding strategy is the bedrock foundation underpinning your whole business, NOT marketing or design.

Agile brand strategy provides the direction for not only your business but your marketing campaigns and design application so it’s vital to your commercial success — and highly effective with an agile mindset.

Branding strategy unlocks the value of your brand, empowers you to make more informed decisions with far greater clarity faster, drives sustainable growth and accelerates employee and customer engagement.

Related: Building a Brand with Big-Brand Know-How on a Shoestring and Doing More With Less

Watch, discover more, apply.

Wishing you growing success!

Related: Agile Branding and Top 6 Lessons from Fintech

We know that sometimes it’s a struggle to build a brand strategy that really engages your ideal customers effectively so we’ve developed three different ways of working with us to help you build your brand and increase your sales, depending on your preferences, so if you’d like us to:

  1. Build your brand for you – find out more here or get in touch [email protected] or ring +353 1 8322724
  2. Empower you to build your brand – check out the Persona Brand Building Blueprint™ Mastermind here. This is a two-day intensive where you work on your brand with us codifying and mapping out your brand strategy for business growth. Alternatively, join our half-day Branding Accelerator Masterclass for a fast-injection of brand building essentials. Ask about our Personal and Corporate Leadership Brand Alignment Masterclass or the Persona 7-Figure Business Building and Brand Strategy Mastermind
  3. Want a DIY solution? Check out our how to build a brand eprogramme here and our how to audit your brand yourself eprogramme here

If you’d like to discover more about building and maintaining a thriving, high performing, highly profitable standout brand, using agile branding strategy, then get in touch because we’d love to help you make your brand and business into a profit powerhouse.

Lorraine Carter is a branding expert and international speaker delivering talks that inspire and motivate along with masterclasses and workshops that inform and support transformational outcomes fast, and consultancy expertise that solves problems so you can outshine, outperform and leave your competitors way behind.

  1. Schedule an appointment — we can meet in person or online
  2. Allow us to create a customised plan for you
  3. Let’s implement the plan together  
  4. Contact us [email protected] or ring +353 1 8322724 (GMT Dublin/London time 9:00 – 17:30 weekdays)

Related: How Branding Strategy is Different to Marketing

Your Persona Client Satisfaction Guarantee

  1. When you work with us, we’ll create a customised brand building plan and strategy with clear investment for you tailored to your specific requirements and preferences
  2. You’ll know each step of your brand and business building journey before we start because we’ll discuss it, document it and agree on it with you before work commences
  3. You’ll have timelines, key milestones and deliverables to evaluate and approve for each stage and part of your brand and business building process
  4. Because we know the unexpected sometimes happens we can make adjustments along the way if you need it and if something extra is requested we’ll ensure you’re fully appraised about what that entails before committing
  5. As we achieve pre-agreed objectives you’ll be able to evaluate your brand building work and strategy in progress, coupled with the outcomes to ensure return on investment

Get in touch today because we’d love to get started helping you build your standout, powerhouse brand so you can increase your profits and leave your competitors way behind. 

Email us [email protected] or ring us +35318322724 (GMT 9:00-17:30) and ask about the Persona 7-Figure Business Building and Brand Strategy Mastermind.

Related: Brand Revitalisation, 6 Vital Signs For Evaluating If It’s Time to Revitalise Your Brand