Branding Strategy

How to Build Your Brand and Mistakes to Avoid Podcast, Lorraine Carter Guest Interview with Alec Drew on ‘You and Your Business’, Dublin City FM

Are you losing deals to your competitors even though you have a far superior service or product?

Have you already got a well-established brand but you’re still struggling with competitor threats, price wars and discounts?  

Are you launching a new brand, rebranding or revitalising your brand but you haven’t yet got clarity on how to ensure a profitable return on your investment and increased sales?   

One of the biggest mistakes business leaders, owners, entrepreneurs and organisations typically make is thinking their logo, website and brochures are their brand. The fact is, these are merely the visual badges of your brand — they’re not actually your brand [just brand collateral].

Discover more here, and tune in now because I’m the guest of Alec Drew on ‘You & Your Business’, on Dublin City FM — an Irish radio programme and podcast. I’m sharing practical advice for business people on how to build a more successful and highly profitable businesses — underpinned by a standout brand strategy.

Amongst other things we’re discussing:

  1. The five biggest brand challenges businesses typically face
  2. The top 4 most costly and common branding mistakes to avoid
  3. How to increase your brand visibility, credibility, trust and likability so you can increase your profit margins, grow your business and greatly increase your sales

The truth is, branding strategy is the bedrock foundation underpinning your whole business, NOT marketing or design.

Brand strategy provides the direction for marketing campaigns and design application so it’s hugely critical to your commercial success — but unfortunately, frequently overlooked or entirely neglected.

Brand strategy unlocks the value of your brand, empowers you to make more informed decisions with far greater clarity faster, drives sustainable growth and accelerates employee and customer engagement.

Related: Design Is NOT Branding, 10 Things Every Business Owner and Entrepreneur Should Know

You see, branding strategy, marketing and design are three separate, important disciplines. Each serves a different function and provides different outcomes so its essential you leverage the power of all three to build a powerhouse brand.

Wishing you growing success!

Related: 4 Myths About Branding That Will Forever Change Your Marketing Mindset

We know that sometimes it’s a struggle to build a brand strategy that really engages your ideal customers effectively so we’ve developed three different ways of working with us to help you build your brand and increase your sales, depending on your preferences, so if you’d like us to:

  1. Build your brand for you – find out more here or get in touch [email protected] or ring +353 1 8322724
  2. Empower you to build your brand – check out the Persona Brand Building Blueprint™ Mastermind here. This is a two-day intensive where you work on your brand with us codifying and mapping out your brand strategy for business growth. Alternatively, join our half-day Branding Accelerator Masterclass for a fast-injection of brand building essentials. Ask about our Personal and Corporate Leadership Brand Alignment Masterclass
  3. Want a DIY solution? Check out our how to build a brand eprogramme here and our how to audit your brand yourself eprogramme here


If you’d like to discover more about building and maintaining a thriving, high performing, highly profitable standout brand, then get in touch because we’d love to help you make your brand and business into a profit powerhouse.

Lorraine Carter is a branding expert and international speaker delivering talks that inspire and motivate along with masterclasses and workshops that inform and support transformational outcomes fast, and consultancy expertise that solves problems so you can outshine, outperform and leave your competitors way behind.

  1. Schedule an appointment — we can meet in person or online
  2. Allow us to create a customised plan for you
  3. Let’s implement the plan together  
  4. Contact us [email protected] or ring +353 1 8322724 (GMT Dublin/London time 9:00 – 17:30 weekdays)

Related: How Healthy Is Your Brand? 7 Vital Signs to Measure Today Using a Brand Audit Health Check

Your Persona Client Satisfaction Guarantee

  1. When you work with us we’ll create a customised brand building plan and strategy with clear investment for you tailored to your specific requirements and preferences
  2. You’ll know each step of your brand and business building journey before we start because we’ll discuss it, document it and agree on it with you before work commences
  3. You’ll have timelines, key milestones and deliverables to evaluate and approve for each stage and part of your brand and business building process
  4. Because we know the unexpected sometimes happens we can make adjustments along the way if you need it and if something extra is requested we’ll ensure you’re fully appraised about what that entails before committing
  5. As we achieve pre-agreed objectives you’ll be able to evaluate your brand building work and strategy in progress, coupled with the outcomes to ensure return on investment

Get in touch today because we’d love to get started helping you build your standout, powerhouse brand so you can increase your profits and leave your competitors way behind.

Email us [email protected] or ring us +35318322724 (GMT 9:00-17:30) and ask about our VIP Brand Strategy Re-Evaluation.

Related: How to Build a Powerful Employer Branding Strategy so You Attract and Retain Top Talent to Grow Your Business