Branding Masterclasses

Persona Branding Accelerator Masterclasses

Branding is NOT marketing or design but the bedrock foundation underpinning your whole business so these branding masterclasses are perfect for helping you accelerate your brand growth because they’ll help you re-evaluate and make your brand strategy stronger.


In fact, 60% of branding is perception and only 40% is about your product or service.


Join me inside my new 6 week complimentary, fast injection, live streaming, brand building masterclasses to unlock the systems and processes used to build standout brands with big-brand know-how to:

  1. Enable you to grow your brand and business faster
  2. Answer your most pressing questions
  3. Master your biggest branding stumbling blocks


These branding masterclasses are perfect for Business Leaders, Entrepreneurs, SMB/SME Business Owners and Managers.



Dates and Times

  • Wednesday 28 February 13:00-13:40 GMT
  • Wednesday 7 March 13:00-13:40 GMT
  • Thursday 15 March 13:00-13:40 GMT
  • Wednesday 21 March 13:00-13:40 GMT
  • Wednesday 28 March 13:00-13:40 GMT
  • Wednesday 4 April 13:00-13:40 GMT


The Persona Branding Accelerator Series

Week 1: Design is NOT Branding, 10 Things Every Business Leader, Owner, Brand Manager and Entrepreneur Should Know

Week 2: Boring Brand? How to Use Brand Positioning to Stand Out From The Crowd and Attract Your Ideal Customers

Week 3: Personality Matters! How to Bring Your Brand to Life to Grow Your Profits

Week 4: Purposeful Brands: Why Customers are Prepared to Pay More and How to Develop Your Brand Purpose to Increase Sales

Week 5: Weak Brand? How to Audit Your Brand to Evaluate and Inject it With Profitable New Life and Customer Attracting Magnetism 

Week 6: Rebranding, Refreshing or Revitalising Your Brand? 15 Do’s and Don’ts for Brand Success


Complimentary eWorkbooks with Attendance at Each Live Streaming Masterclass

You’ll also get my complimentary workbooks with each live streaming session to enable you to implement all these insider professional tips so you can get results faster to grow your brand and business.

When you participate in the live masterclasses you get a copy of the eWorkbook relevant to that session’s topic



You’ll walk away from these fast injection, branding accelerator sessions with:

  1. Clarity on the what, why and hows essential for building your more successful brand together with actionable takeaways and workbook tools giving you direction to get results
  2. Brands and branding demystified so you’re empowered to analyse and formulate the strategies required to build your brand profitably (branding is not about designing your logo or website!)
  3. Direction in how to build the bedrock strategy underpinning your whole business so you can increase your profits



This brand building accelerator series is for you if:

1. You’re a business leader, brand owner, manager or entrepreneur

2. You want the top 10 professional big-brand insider tips on how successful branding works to generate the greatest profit

3. You want to take your business further, faster but you need support, skills and direction to make it happen 

4. You can’t clearly articulate what your brand stands for and what makes it different to your competitors

5. You’re considering rebranding, refreshing or revitalising your brand or launching a new brand to market and you want to ensure a successful outcome

6. You want to make your brand stronger, a bigger profit powerhouse so you need to discover how to identify its strengths, weaknesses and areas for innovation and growth

7. You want your brand to become a highly recognized name amongst your ideal customers nationwide or globally

8. You want to avoid discounting and price wars so your customers pay you the proper price reflecting the true value of your product or service

9. You want to know the top 4 most costly branding mistakes to avoid 

10. You want to increase the perceived value of your product or service so you can charge a premium


About Lorraine Carter

Lorraine Carter is founder and principal of Persona Branding & Design, an award-winning, multi-disciplinary branding and design company leading their clients to become No. 1 in their target market. A winner of numerous awards over 20 plus years, she’s worked with brands from a multitude of sectors for both the national and international markets, many of which are household names.

As a professional branding expert, international speaker, writer, designer, and mentor her skill is empowering you to transform your brand so you increase your sales. In doing this Lorraine helps you identify, define and articulate your brand’s position and purpose, be that company, product or service, so that it’s highly visible, different, distinctive, memorable and loveable in a way that’s relevant to your primary target audience—so that you command lead position with your standout brand, increase your success, and most importantly, grow your profitability.


A regular speaker at international conferences and seminars, she also delivers programmes in effective brand creation, building and management, is Winner of Best Blog Ireland of an SME and is also a former winner of Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. She’s also featured in The Sunday Business Post Newspaper, ICOGRADA, The Economist Group, Irish Times Newspaper, Law Society Gazette, Design&Design, Retail News, Creativ Verpacken, Irish Packaging Year Book, Irish Tatler Magazine and Food Ireland to name a few.



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Branding Masterclasses

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